The Saudi Pro League teams up with TikTok to deliver exclusive content and bring fans closer to football clubs, stars, and behind-the-scenes action. The short-video platform will become
The Saudi Pro League teams up with TikTok to deliver exclusive content and bring fans closer to football clubs, stars, and behind-the-scenes action.
The short-video platform will become the league’s official digital partner, creating a dedicated space for exclusive content from clubs, players, and the SPL itself.
Through this alliance, fans will gain access to interviews, behind-the-scenes footage, and match highlights, further strengthening the bond between supporters and their favorite teams.
“The partnership between the Saudi Pro League and TikTok is a landmark development for our sector and represents a strategic leap for the future of sports entertainment,” said Omar Mugharbel, SPL’s CEO.
Mugharbel emphasized that TikTok provides “a canvas for creative expression and a tailored set of experiences fueled by the passion for football,” positioning the SPL as a leader in global digital engagement.
This agreement follows similar deals between TikTok and other major sports organizations, including UEFA (Women’s Euro 2022 and Men’s Euro 2024), Major League Soccer (MLS), the Confederation of African Football (CAF), and the NFL. The platform continues to establish itself as a central player in connecting sports with digital audiences worldwide.
Kinda Ibrahim, TikTok’s General Manager for the Middle East, Turkey, Africa, Pakistan, and South Asia, noted: “Saudi Arabia’s passion for football runs deep. By partnering with the Saudi Pro League, we are aligning with the league’s strategic vision to become one of the top football competitions globally.”
Currently, the SPL boasts 2.5 million followers on TikTok. The new partnership aims to boost engagement even further, with the always-active hashtag #SaudiLeague serving as a permanent hub for digital fan interaction.
