Samsung will unveil the Galaxy S26 Ultra in February 2026, adjusting its launch strategy in the United States with a strong focus on AI partnerships.
Samsung is preparing to introduce a major strategic shift with the upcoming launch of the Galaxy S26 Ultra, its next flagship smartphone. A
According to reports from South Korea cited by international media, the company will present the device on February 25, 2026, during a Galaxy Unpacked event to be held in San Francisco, United States, breaking with its usual January schedule.
In recent years, Samsung has traditionally unveiled its Galaxy S series in January. The 2025 edition took place on January 22, while the 2024 event was held on January 17.
Moving the presentation to late February represents a significant adjustment in the company’s commercial and development timeline.
One of the key reasons behind this decision is the Mobile World Congress (MWC) in Barcelona, scheduled for March 2–5, 2026.
By unveiling the Galaxy S26 lineup just days before the event, Samsung aims to set the tone for the global mobile industry and gain an early advantage over its competitors.
San Francisco’s selection as the host city reflects Samsung’s growing focus on artificial intelligence. Located in the heart of Silicon Valley, the city provides direct access to leading AI companies and technology partners.
Event is expected to highlight new collaborations and expanded features for Galaxy AI, Samsung’s proprietary artificial intelligence platform.
Regarding the product lineup, Samsung will stick to its traditional three-model strategy: Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra.
Contrary to earlier speculation, there will be no Galaxy S26 Pro, and the Galaxy S25 Edge will remain a standalone experiment. The emphasis for the new generation will be on performance optimization, battery efficiency, and AI-powered capabilities.
Company recently announced a partnership with NVIDIA to develop a large-scale AI factory equipped with 50,000 graphics processing units. This facility will be used to accelerate chip manufacturing and improve production processes for smartphones, robotics, and other connected devices.
Additionally, Samsung plans to upgrade its high-bandwidth memory to the new HBM4 standard and adopt advanced simulation software to create virtual factories.
These tools will help the company optimize operations, reduce errors, and significantly increase efficiency across its supply chain.
With the Galaxy S26 Ultra launch, Samsung aims to reinforce its position in the United States, showcase its AI-driven vision, and assert leadership in a highly competitive global smartphone market.
